Ready to walk the premiere for Season 10 (one and a half) this summer? Make sure you have AMC in your cable package. What about the second season of the afterlife of Ricky Gervais? You need Netflix for that. And if you want to catch the much-anticipated premiere of the highly anticipated Little Fire, don't forget to pay your Hulu bills!
Have a headache? To eliminate fatigue you need to get sick.
What is membership fatigue?
Fatigue
References
Subscription fatigue occurs when streaming service users become tired, exhausted, and frustrated by the TV and movie streaming option. It is a term used recently, but is a pain that comes from those who transmit longer.
Membership fatigue has become increasingly apparent after the release of the 13th edition of Deloitte's Digital Media Trends Survey. Here's what they found:
47% of consumers are disappointed that they are able to see everything they want due to ever increasing subscriptions
43% of customers leave if they can't find what they want to see in a few minutes
Customers get frustrated with the cost, complexity and effort of getting what they want
Overall, we feel that membership fatigue is nothing short of good. Who knows? Read on to find out if you're a sufferer of fatigue - and how to fix it.
Membership fatigue symptoms
71% of users subscribe to some kind of video streaming service. You may be aware of the fatigue of your membership or you may accidentally fall victim. Regardless of which category you fall into, use the following self-diagnosis to assess your chances of suffering from membership fatigue.
You actually spend more time watching something than streaming - just 20 minutes after you scroll through Netflix, Disney +, Hulu and Amazon Prime to find out that you still have nothing. With so many platforms offering thousands of viewing options, your simple search for a family portrait seems to find the needle in the hay.
Your Shows MIA - One of the frustrations of users highlighted in a Deloitte poll is when shows disappear from streaming sites. When contracts change and new streaming platforms emerge, previously visible performances on a platform disappear into thin air. You can narrow the chain in half without completing it anyway. (Remember when we all broadcast the office on Netflix Nonstop, its rumor was dropped from the platform - hasn't it happened yet?)
Big Bills - If you pay for multiple streaming services, your monthly bills are the same as for a smaller cable or satellite TV package. If you're paying for multiple streaming services on top of a TV package, you're probably spending hundreds of dollars a month for entertainment. Another survey found that 84% of consumers underestimate their actual streaming costs. Most estimates are over $ 100. Consumers' desire for original, ad-free content comes with a big price tag.
Data concerns - If you subscribe to more services, you may need to provide personal and financial information to streaming companies. This puts you at high risk for cyber security issues or privacy protection issues. According to a study cited by Deloitte Research, 23% of American families experienced cybercrime in 2018 - one in every four!
Unable to remember passwords - More streaming services means more passwords. And if you are overwhelmed by all of them, you are not alone. One third of respondents in a survey said that it was a big pain to remember their account passwords.
You Want Unique Content - According to a Deloitte study, in 2018, 57% of paid streaming video users said they subscribed to watch original content. It makes sense - some of today's most respected shows and films are original productions unique to personal subscription services. Consider this:
Marvelous Mrs. Maisel (only available through the excellent Prime Streaming subscription) has won at least 33 awards, including 16 Emmys.
Russian Doll (available only via Netflix streaming subscription) has won three Emmy Awards in 13 of its nominations.
Barry (only available via HBO) has won six Emmy Awards in his 30 nominations.
Find out if you are suffering from membership fatigue
How to fix your membership fatigue
Fortunately, membership is a cure for fatigue. If you or someone you love is suffering from membership fatigue, try the following solution:
Intermittent Subscription - If you are only interested in a streaming service for a show or new season, consider canceling it after the service expires. If released after another season, you can subscribe again. Most streaming services use a month-to-month billing cycle, which means you can keep your membership simple.
Cold-Turkey Cancellation - One possible solution to your membership fatigue (and higher bills) is to cancel services that only make sense to you. If you subscribe to the service only to catch a popular movie, but don't plan to watch its other content, go ahead.
Rental and Single-Show Shopping - Blockbuster may be a thing of the past, but that doesn't mean entertainment rentals are dead. If you want to see something specific (like a movie or documentary), rent or buy it on iTunes, Amazon or YouTube instead of paying for a subscription service. It's more economical if you watch TV, but enjoy the occasional movie.
Free Trial - Most streaming services offer free trial. To catch the latest season of Survivor, I signed up for a free trial of CBS All Access to stream episodes while traveling. Remember to cancel before the end of the free trial period! Pro Tip: Set a calendar reminder.
Build it - Amdox has found that 37% of streamers switch services due to cost. One way to reduce costs is to build streaming subscriptions - an option that 40% of consumers actively seek. Disney + is on a monthly basis with Hulu and ESPN +. You can also watch other streaming services like Music. For example, students can subscribe to Spotify Premium, Hulu and Showtime for only mo 4.99 / mo. In fact, 69% of consumers are interested in embracing streaming services even if packaged services are not their first choice. Another bonus? Password only!
Sadly, with the introduction of many new streaming platforms (including Disney, Apple and NBC), it's hard to find all your favorite shows under one umbrella. However, with all these platforms, we need a lot of new series and movies to create our own original content and enjoy in the near future.
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